The influence of TV commercial 3

Advertising to children is then a kind of immoral war on childhood, waged for the profit of adults who should be childhood’s guardians. Furthermore, when advertising is conducted in schools the immorality is compounded because the power of the state is twisted to the service of special interests, the ethical standing of educators compromised, and orientation of the school shifted toward mis-educative experiences.

Commercial activities now shape the structure of the school day, influence the content of the school curriculum, and determine whether children have access to a variety of technologies. Moreover, it appears from a number of citations that there is an emerging trend for marketers to attempt to bundle together advertising and marketing programs in schools across a variety of media and thus gain a dominant position in the schoolhouse market. Channel One, among other media properties that have an advertising impact on schools and classrooms.

And Channel One has signed on as content provider for America on Line’s teen web site. The effort to more fully integrate the schoolhouse into corporate marketing plans by securing control over as many school-based advertising media as possible may well be the trend to watch over the next decade. If so, we can expect schools to serve as launch pads for marketing campaigns that resemble high profile movie releases complete with multiple tie-ins for a variety of products and services aimed at children and their families.

As a measure of how far short the professional education community, it is telling that, despite the pervasiveness of schoolhouse commercialism and its rapid growth in the nineties, the education press has had very little to say about the issue. At a time when commercialism in schools and classrooms is increasing dramatically, educators have been largely silent or, worse, cheerleaders for the trend. The education community attempt to understand and assess the impact of commercial activities on the character and quality of schools and their programs.

The influence of TV commercial 2

The activities, information, attitudes, and values that make up replay behavior are linked to products or services being sold for profit, not to kids’ own personal thoughts, not to family stories, not to academic principles, not to cultural concepts, not to spiritual needs, not even to practical information. In other word, in replays the kids’ independent thinking as well as their personal, family, and community cultures, dissolves into a life based on appearances.

Channel One, the 12-minute current events program which carries two minutes of commercials, was launched in 1990, and is widely considered the bellwether of the recent expansion of commercial influences in the schools. As such, it has been the subject of several studies on the extent of its use, its educational efficacy, and the financial value of the service and equipment provided. Channel One in the Public Schools: Widening the Gaps found that showed that schools with high concentrations of poor students are almost twice as likely to use Channel One as schools serving more wealthy students. It is found that students who watched Channel One were more likely to express materialist values such as "Money is everything," or "A nice car is more important than school”. This is a bad thing for kids. It may lead kids to immoral way.

Kids are easy to be influenced. At this age, they may have difficult to develop wrong and right. If they watch this commercial in the school, they are more likely to believe the commercial is true. Some kids cannot distinguish the reality from the unreal world. On the other hand, one of the purposes of Channel One is to make kids informed about current issues.  From survey, kids still know little about current situation in the world.

If Channel One commercials affect students’ thinking, evaluation and other behaviors, then it seems inevitable that they also influence students’ consumer behavior. The drawbacks can be seen from an example from the book, Monica, who is girl in the school watching TV Commercial that tells kids the shoe has showed in the TV is worth to buy. Monica finally buys this shoe. The TV Commercial encourages Kids to buy something that they are not intending to buy.

Corporations and advertisers have long known that young adults are a highly desirable group at which to aim commercials. They have several reasons for target kids.

If the methods of modern mass marketing to adults threaten the happiness of individuals and undermine the well being of our society, deploying them against children colonizes our future. No one can seriously suggest that children represent the rational consumer of market ideology; that is, children can in no sense be considered to have the same power, information, and freedom that adults are said to have to freely enter into contracts for goods and services in the idealized market place.

 

Advertising in our life

What is the adverting, what is its goal, and what are its methods? How do images and sounds combine to make a point or sell a product, and how have these changed over time?

Advertising is to persuade consumers to buy their product; they know that if some subjective factors change, a change in behavior will follow. When advertiser persuades people buy something, they often use this principle. They know what their target consumers need, and what their attitudes towards specific area, for example, if they want women to buy and wear high heels, so they will present why women like wear high heels, they can tell women how beautiful she is when she wears high heels, women will be amazing when they wear it.

They know every woman in the world likes beauty. They are trying to do is to catch this characteristic. This is emotional appeal, it is much more powerful than logical appeals, it helps if emotional appeals are connected to basic human needs, but what they want is more useful in this field, human desire to be good and beautiful, especially for women.

It is argued that consumers perceive the personal relevance and desirability of product attributes in terms of their association with personal consequences of product usage. Similarly, the relevance and desirability of personal consequences are derived from their association with a consumer's personal values.

Advertisers can persuaded consumers directly or make a strong arguments for your position, but advertisers must stand the position that they want consumers to buy products. If we buy something, we will look for the source of credibility. We buy the product we trust, the higher credibility the products have

Technology in our education

People cannot image how they live without it since they have used technology for many years. The reason why the number of using technology increased is that people’s living condition is better than before and the expense of accessing technology is coming down, both of them can result in the number of accessing technology has increased a lot according to the research company Nielsen/Net Ratings.I can get a conclusion according to the information above, people are not willing to leave technology in their life; the trend of accessing technology is climbing continuously. That is the whole number of using technology in the world.

The "Teachers Talk Tech" survey, conducted by CDW Government, Inc. (CDW-G) (CDW Corporation, headquartered in Vernon Hills, Illinois, is a leading reseller of computer hardware, software and supplies. Along with its warehouse-attached showroom in Illinois, CDW takes orders from its catalog via mail order, telephone and the Internet) to provide a forum for teachers to express their views about technology in their classrooms, found that teachers view computers as a valuable teaching tool that can improve students' academic performance and attention in class, while strengthening the lines of communication with parents.

Of the teachers surveyed, about

• 85 percent said classroom computers improve student performance.
• 74percent said computers improve students' attention in class.
• 58 percent said posting homework assignments online increased completion rates.
• 63 percent said computer technology increased their communications with parents.
• 72 percent believe students who have access to computers at home have a major advantage over those who do not.
• 75 percent said their school has a Web site that shares information with parents.
• 50 percent of the middle and high school teachers said they report student grades to parents online or via e-mail.

That is the information provided by CDW Government, I have another

A large majority of the teachers(more than 90%) who are in the UNA said that they like using technology in the class since it is very convenient and easy to read. They often use Powerpoint software. Besides, they also said they can offer some information that relates to the lecture by searching online in the class.

Because we are in the university, so we can know how great it is when we have technology in education.

My first spring break in Miami

I like this movie

            Spiderman and Green Monster

        I like Spiderman film. From the poster, the Spiderman wear red Spider costume. Red is a color that is full of passion. Spiderman is very helpful, when someone is in trouble, he will come out to rescue them.  Because spider can leap onto the roofs and walk onto the walls. It is very light to move. It has a unique function-it can spit silk that can connect to all the things. But the green monster, it were almost black costume, it represents evil and mysteries. The black color gives people a feeling that we do not want to close to it. We fear that color. The monster is usually huge and heavy to move.  When it prepares to fight, it will become a half person half creeper. Creeper is usually harmful to the people. The creeper is lizard. This costume has lizard steak. It also has power to fight. But that power cannot overcome Spiderman’s. Spiderman’s voice is very gentle and kindly. Giving people hope when people heard it. However, green monster’ voice is very low. People lack trust and confidence of it.

        The Spiderman is a justice man in this film. He is helpful and he sacrifices his own love for the public and do not want to hurt his lover.  When somewhere in a bad situation and human cannot handle that. Spiderman will come out to help human to overcome. He is a justice avatar. The green monster wants to take charge of the whole world and he wants to people become something like him.  Spiderman knows that it will hurt the people and whole world will be broken down, so he fights against him by his superpower. Spiderman take the people and the whole situation into account regardless of how he will become. He gives up his love but give the love to the world. He is the hero.

        The green monster used to be a professor; he wants to study a case but import many chemical gas. He was given up by the people. He is very angry and wants the people in New York to become him.  He likes to make damage to the people. He is a self-fish person.  He is also a poor guy. He makes something bad that is not from the deep heart.  Although he has super power and wisdom but he is harmful to the world. He regards the Spiderman as top enemy.

The Influence of TV Commercial on Kids

In this eye-opening study, Roy F. Fox explores the impact of television commercials that are broadcast on Channel One, the news broadcast that targets high school students. As he confesses in the "Introduction," Fox believes that advertisements should not be allowed to invade children's "growing psyche." He believes that children should be allowed to grow up "nurturing their own images, not images that sell products." He claims that children should be able to attend school without being targeted by advertisers.

Parts of this book involve research into the content and effects of "Channel One," which provides news content and equipment to schools in exchange for commercials aimed at the captive audience of homeroom students. Channel One succeeds in tailoring its broadcast for middle and secondary school kids. Its knowledge of this audience’s demographics, its extremely high rates for advertising time and the availability within Channel One schools of products advertise on Channel One. Overall, the four audience subgroups previously described constitute a definition of adolescence. Young adults are naturally concerned over their sense of selfhood: how clearly they see themselves as male or female; what they look like; how other people accept them. In short, adolescents are continually struggling to find out who they are. And they often base this search upon who they are not.

 Channel One News is an advertising-based, about 40-50 minute educational videos for United States television news program that public and private schools show their students in exchange for the loan of TV equipment. Schools that participate in Channel One sign a contract to air the program in exchange for free television equipment, VCRs, and the Channel One Connection video library. But from the survey, kids who watch the Channel One cannot get benefits from that.

How TV commercial affect kids’ behavior? Firstly, kids often replay commercials when they saw it. To create replays, kids can verbally imitate ads, physically act them out, or re-experience them when they dream. Images, music, language, objects, and nonverbal communication- together or separately are used to create replays of commercials.