Monday, April 25, 2011

Advertising in our life

What is the adverting, what is its goal, and what are its methods? How do images and sounds combine to make a point or sell a product, and how have these changed over time?

Advertising is to persuade consumers to buy their product; they know that if some subjective factors change, a change in behavior will follow. When advertiser persuades people buy something, they often use this principle. They know what their target consumers need, and what their attitudes towards specific area, for example, if they want women to buy and wear high heels, so they will present why women like wear high heels, they can tell women how beautiful she is when she wears high heels, women will be amazing when they wear it.

They know every woman in the world likes beauty. They are trying to do is to catch this characteristic. This is emotional appeal, it is much more powerful than logical appeals, it helps if emotional appeals are connected to basic human needs, but what they want is more useful in this field, human desire to be good and beautiful, especially for women.

It is argued that consumers perceive the personal relevance and desirability of product attributes in terms of their association with personal consequences of product usage. Similarly, the relevance and desirability of personal consequences are derived from their association with a consumer's personal values.
Advertisers can persuaded consumers directly or make a strong arguments for your position, but advertisers must stand the position that they want consumers to buy products. If we buy something, we will look for the source of credibility. We buy the product we trust, the higher credibility the products have


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