Parts of this book involve research into the content and effects of "Channel One," which provides news content and equipment to schools in exchange for commercials aimed at the captive audience of homeroom students. Channel One succeeds in tailoring its broadcast for middle and secondary school kids. Its knowledge of this audience’s demographics, its extremely high rates for advertising time and the availability within Channel One schools of products advertise on Channel One. Overall, the four audience subgroups previously described constitute a definition of adolescence. Young adults are naturally concerned over their sense of selfhood: how clearly they see themselves as male or female; what they look like; how other people accept them. In short, adolescents are continually struggling to find out who they are. And they often base this search upon who they are not.
Channel One News is an advertising-based, about 40-50 minute educational videos for United States television news program that public and private schools show their students in exchange for the loan of TV equipment. Schools that participate in Channel One sign a contract to air the program in exchange for free television equipment, VCRs, and the Channel One Connection video library. But from the survey, kids who watch the Channel One cannot get benefits from that.
How TV commercial affect kids’ behavior? Firstly, kids often replay commercials when they saw it. To create replays, kids can verbally imitate ads, physically act them out, or re-experience them when they dream. Images, music, language, objects, and nonverbal communication- together or separately are used to create replays of commercials.
I have to agree with you. I believe that this is something that we need to address and believe that this is very important and advertisers need to censor what they air.
ReplyDeleteGreat post! I agree with you and Matthew! advertising towards children is becoming ridiculous! Younger girls are becoming obsessed with their bodies after ads and supermodels tell them that skinny is the way to be, or wearing revealing clothing will give you confidence, and men can even suffer the same way from being pressured into being built like bodybuilders. Even products that are being advertised are awful. Something needs to be done
ReplyDeleteI think advertising for children is worse than commercials that are targeting adults. It is true that they can have more powerful effects than one might realize, but I also think that because advertisements will not cease to exist as corporate capitalism is the way our society works, it is in our own hands and also a parent's duty to be knowledgable on how things work and what advertisements really are. I think the best thing is to just be aware and knowledgeable on its effects so we can take action into our hands rather than just hope for change or more censorship in media.
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