just to win

         I like Nike brand because I like its spirit-just do it. Air Jordan is one of Nike’s most successful lines of sneaker, this ad campaign from the 1990s brought legendary basketball player Michael Jordan together.

          From the picture, the greatest player Jordan prepares to put the ball into the basket, he seems to be a person who is full of energy. That energy is on the ball. He jump higher with Nike’s shoe and almost reaches the basket without any difficulties. It told us the Nike’s shoe gives him power to do it. His firm eyes tell us he must win this game. The word besides the image is” will to win”. The image and the word represent the same meaning. That represent wearing the shoe you will overcome anything and do not fear anything if you have confidence to do it. Other word is that” You will notice, you will scream, because you want it happen”. When you win a game, you also win the scream and notice from the public. You can enjoy your success freely. The basketball field is yours and you can play yourself. Jordan is in the basketball field and he is ready to win the game.

         He wears the red cloth and black shoe. Red means passion and interest to the sport. Black shoe gives him power to win the game and no one can beat him. He stretches his arm and holds the ball. We can see the muscle apparently. It means the power. Selecting those colors and shapes in order to give us the visual enjoyment and let us feel power of the brand and the power of the shoe. What we know from that we can trust this brand and we will be encourage to wear it.