Tornado in Alabama

Just a few days ago, my mother called me again and again through my Chinese phone, but I did not turn on the phone, when I contact her, she asked me if I am OK right now, at that time, I realized that this tornado is really serious, and she told me she watched the TV news and it is reported that the people in Alabama, especially in South Alabama, has went through a tough time due to the tornado.

 On that evening when tornado occurred, I do not know it was heavy raining and wind outside; I was really tired on that evening, we are asked to get together in the lobby of dorm. I was still sleep until my friend called me to go outside. When I came out, I saw a lot of people were sitting on the floor and one of girl in the lobby was crying. At that moment, I did not realize that how serious it is, before I came here, I never came cross such thing. However, this event has attracted many attentions from the world. The Alabama state has been focused by many people.

I am really sad about that, many people was missing and have not found yet. But I am grateful for the people who donate their stuff to the serious place. I know one of the places has been damaged a lot, I hope everything and everyone is ok right now, and the places are restored as soon as possible.

The multimedia gets us better and worse

Multimedia is media and content that uses a combination of different content forms. Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art.

The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application. In addition; multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and TV program. In here, I would like to talk about TV and movies which belong to multimedia.

The multimedia provides people more entertainment, so multimedia can provide entertainment function in the media. This function on a societal level, media work in these ways to maintain the society. Such as special TV program and films. Let’s talk about movies first. Movies take a vital position in the multimedia; people may be influenced by the movie characters, thus, they may produce misleading to the people. others can encourage people to pursue what they want in life, or give people more confidence towards life or job, even relationship between society and themselves.

The influence of TV commercial 3

Advertising to children is then a kind of immoral war on childhood, waged for the profit of adults who should be childhood’s guardians. Furthermore, when advertising is conducted in schools the immorality is compounded because the power of the state is twisted to the service of special interests, the ethical standing of educators compromised, and orientation of the school shifted toward mis-educative experiences.

Commercial activities now shape the structure of the school day, influence the content of the school curriculum, and determine whether children have access to a variety of technologies. Moreover, it appears from a number of citations that there is an emerging trend for marketers to attempt to bundle together advertising and marketing programs in schools across a variety of media and thus gain a dominant position in the schoolhouse market. Channel One, among other media properties that have an advertising impact on schools and classrooms.

And Channel One has signed on as content provider for America on Line’s teen web site. The effort to more fully integrate the schoolhouse into corporate marketing plans by securing control over as many school-based advertising media as possible may well be the trend to watch over the next decade. If so, we can expect schools to serve as launch pads for marketing campaigns that resemble high profile movie releases complete with multiple tie-ins for a variety of products and services aimed at children and their families.

As a measure of how far short the professional education community, it is telling that, despite the pervasiveness of schoolhouse commercialism and its rapid growth in the nineties, the education press has had very little to say about the issue. At a time when commercialism in schools and classrooms is increasing dramatically, educators have been largely silent or, worse, cheerleaders for the trend. The education community attempt to understand and assess the impact of commercial activities on the character and quality of schools and their programs.

The influence of TV commercial 2

The activities, information, attitudes, and values that make up replay behavior are linked to products or services being sold for profit, not to kids’ own personal thoughts, not to family stories, not to academic principles, not to cultural concepts, not to spiritual needs, not even to practical information. In other word, in replays the kids’ independent thinking as well as their personal, family, and community cultures, dissolves into a life based on appearances.

Channel One, the 12-minute current events program which carries two minutes of commercials, was launched in 1990, and is widely considered the bellwether of the recent expansion of commercial influences in the schools. As such, it has been the subject of several studies on the extent of its use, its educational efficacy, and the financial value of the service and equipment provided. Channel One in the Public Schools: Widening the Gaps found that showed that schools with high concentrations of poor students are almost twice as likely to use Channel One as schools serving more wealthy students. It is found that students who watched Channel One were more likely to express materialist values such as "Money is everything," or "A nice car is more important than school”. This is a bad thing for kids. It may lead kids to immoral way.

Kids are easy to be influenced. At this age, they may have difficult to develop wrong and right. If they watch this commercial in the school, they are more likely to believe the commercial is true. Some kids cannot distinguish the reality from the unreal world. On the other hand, one of the purposes of Channel One is to make kids informed about current issues.  From survey, kids still know little about current situation in the world.

If Channel One commercials affect students’ thinking, evaluation and other behaviors, then it seems inevitable that they also influence students’ consumer behavior. The drawbacks can be seen from an example from the book, Monica, who is girl in the school watching TV Commercial that tells kids the shoe has showed in the TV is worth to buy. Monica finally buys this shoe. The TV Commercial encourages Kids to buy something that they are not intending to buy.

Corporations and advertisers have long known that young adults are a highly desirable group at which to aim commercials. They have several reasons for target kids.

If the methods of modern mass marketing to adults threaten the happiness of individuals and undermine the well being of our society, deploying them against children colonizes our future. No one can seriously suggest that children represent the rational consumer of market ideology; that is, children can in no sense be considered to have the same power, information, and freedom that adults are said to have to freely enter into contracts for goods and services in the idealized market place.

 

Advertising in our life

What is the adverting, what is its goal, and what are its methods? How do images and sounds combine to make a point or sell a product, and how have these changed over time?

Advertising is to persuade consumers to buy their product; they know that if some subjective factors change, a change in behavior will follow. When advertiser persuades people buy something, they often use this principle. They know what their target consumers need, and what their attitudes towards specific area, for example, if they want women to buy and wear high heels, so they will present why women like wear high heels, they can tell women how beautiful she is when she wears high heels, women will be amazing when they wear it.

They know every woman in the world likes beauty. They are trying to do is to catch this characteristic. This is emotional appeal, it is much more powerful than logical appeals, it helps if emotional appeals are connected to basic human needs, but what they want is more useful in this field, human desire to be good and beautiful, especially for women.

It is argued that consumers perceive the personal relevance and desirability of product attributes in terms of their association with personal consequences of product usage. Similarly, the relevance and desirability of personal consequences are derived from their association with a consumer's personal values.

Advertisers can persuaded consumers directly or make a strong arguments for your position, but advertisers must stand the position that they want consumers to buy products. If we buy something, we will look for the source of credibility. We buy the product we trust, the higher credibility the products have

Technology in our education

People cannot image how they live without it since they have used technology for many years. The reason why the number of using technology increased is that people’s living condition is better than before and the expense of accessing technology is coming down, both of them can result in the number of accessing technology has increased a lot according to the research company Nielsen/Net Ratings.I can get a conclusion according to the information above, people are not willing to leave technology in their life; the trend of accessing technology is climbing continuously. That is the whole number of using technology in the world.

The "Teachers Talk Tech" survey, conducted by CDW Government, Inc. (CDW-G) (CDW Corporation, headquartered in Vernon Hills, Illinois, is a leading reseller of computer hardware, software and supplies. Along with its warehouse-attached showroom in Illinois, CDW takes orders from its catalog via mail order, telephone and the Internet) to provide a forum for teachers to express their views about technology in their classrooms, found that teachers view computers as a valuable teaching tool that can improve students' academic performance and attention in class, while strengthening the lines of communication with parents.

Of the teachers surveyed, about

• 85 percent said classroom computers improve student performance.
• 74percent said computers improve students' attention in class.
• 58 percent said posting homework assignments online increased completion rates.
• 63 percent said computer technology increased their communications with parents.
• 72 percent believe students who have access to computers at home have a major advantage over those who do not.
• 75 percent said their school has a Web site that shares information with parents.
• 50 percent of the middle and high school teachers said they report student grades to parents online or via e-mail.

That is the information provided by CDW Government, I have another

A large majority of the teachers(more than 90%) who are in the UNA said that they like using technology in the class since it is very convenient and easy to read. They often use Powerpoint software. Besides, they also said they can offer some information that relates to the lecture by searching online in the class.

Because we are in the university, so we can know how great it is when we have technology in education.

My first spring break in Miami